World Vision Campaign

Tocquigny built a sponsor-outreach campaign for World Vision to foster a sense of relationship and increase the duration of donors’ commitment to children.

Maximize Donations in Any Economy

Make a difference with your marketing.

The pillars of good-cause marketing are applicable in any economy. But when donors’ wallets are stretched thin, you must be careful to match their desire with their ability to give — while continually inspiring them to take action.

Financial resources don’t hinder giving.

Whether donating time or money, people give to causes during any economy. Tocquigny excels in finding, ushering, and awakening donors based on their individual beliefs and ability to give. We shape communication plans around the shared values of your cause and donors and encourage recurring donations by communicating recognition and results.

Example: World Vision Campaign

Tocquigny’s donor campaign for World Vision included a video microsite that increased retention and referrals. The site also featured a map tool that enabled World Vision donors to maintain a relationship with their sponsored child.