The Washington Times Campaign

With an integrated campaign to coincide with The Washington Times’ print and web relaunches, Tocquigny reintroduced more than 10 million people to the D.C. newspaper, which was suffering from a tarnished reputation.

Refresh an Underperforming Brand & Message

It’s more than redesigning your logo.

A weakened brand erodes your bottom line and prospects’ perception of your value. Swift action is essential: the longer you neglect repairing your brand, the more you risk irreversible damage.

Reverse the impact of a tainted brand.

Tocquigny has specialized knowledge in rejuvenating and restoring brands that have lost credibility or that no longer carry the excitement they once had. We examine your challenges, brand history, and company practices to align marketing and business efforts with your new brand promise. Everything is measured to track renewed interest and the speed at which the market endorses new products.

Example: The Washington Times Campaign

Tocquigny’s integrated campaign blanketed the D.C. metro area with outdoor advertising, direct mail, radio, email, pay-per-click, and display banners. Our iterative message testing and targeting resulted in thousands of trial subscriptions and millions of unique website visitors. Our strategy also included newsroom SEO training, which helped snare the top position for “political news,” outperforming most of the biggest players in the space.