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Buzzbrawl Mobile
Tocquigny launched an enterprise-level trend-tracking engine at the 2011 South by Southwest Interactive Conference. In addition to a native website, a custom mobile web application was released to offer a more ideal experience for the "on-the-go" audience. The application, BuzzBrawl, pits the hottest SXSW trends against one another in a battle for supremacy.
BuzzBrawl goes beyond simple trend predictions – it quantifies popular trends by measuring the amount of online buzz they generate. The web app polls real-time data from social and news sources, then applies a proprietary algorithm to determine each trend’s relative level of buzz. -
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