Teradata IWI Campaign

Tocquigny’s direct marketing campaign for Teradata’s breakthrough CRM and Integrated Web Intelligence product offerings enticed prospects with iPads and logged results at double the industry average

Target & Win a Hard-to-Reach Audience

Your audience is adept at blocking and obstructing your message.

From TiVo to spam filters, average consumers and Fortune 100 C-level executives alike have constructed their lives to avoid your marketing. To break the barrier, you must provide value and build trust in every interaction. That’s how you turn a hundred-dollar lead into a million-dollar sale.

Align to your audience’s goals, not yours.

Tocquigny knows your audience’s need for information outweighs their desire to avoid marketing. To establish trust with your prospects, we find the content and tools they value most and engage them in an intimate dialogue.

Example: Teradata IWI Campaign

Tocquigny’s 12-month direct response campaign combined direct email with personalized landing pages, telemarketing, direct mail, and a campaign-specific product video customized for display on Apple iPads, which were offered as incentives to meet with a Teradata sales member. Of the 300 Fortune 500 companies targeted, 10% were scheduled for sales meetings, with an additional 6% in the pipeline.