Regent We Believe Campaign

Tocquigny’s integrated online campaign for Regent University inspires prospective students to apply, while providing measurement data on the back end for constant marketing calibration.

Turbocharge Performance With Leads That Convert

Leads are good. Customers are better.

Marketing wants volume; sales wants quality. When you learn how to balance the tradeoffs, you’ll exceed everyone’s expectations.

Turn up the volume, then adjust for quality.

By increasing volume, you erode your cost per lead and threaten your profitability. Tocquigny establishes the relationship between spend, volume, and quality and identifies where tradeoffs can safely occur. Our approach marries online and offline marketing and sales data to determine when ROI occurs, quantify customer lifetime value, and uncover your most rewarding lead-generation channels.

Example: Regent “We Believe” Campaign

Tocquigny’s developed the umbrella “We Believe” campaign for Regent University to communicate Regent’s core benefits: prestige, flexibility, and Christian values. The integrated campaign includes banner ads, Facebook ads, pay-per-click, landing pages, and a branded Facebook scholarship contest, as well as Twitter and YouTube skins to support the “We Believe” message. Initial results show increased awareness of Regent University and favorable response rates.