Jeep TripCast App & Site

With TripCast by Jeep, Tocquigny created a mobile experience that powerfully extends the Jeep brand experience to new targets and modernizes it among current customers.

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Establish Your Brand in the Mobile Market

The buzz is deafening.

The most effective mobile marketing interjects desirable brand experiences into your customers’ daily lives. Yet as more brands venture into the space, the signal-to-noise ratio plummets — making opportunities for meaningful brand interaction scarce.

Blanket your audience’s consumption habits.

Tocquigny examines all aspects of your audience’s mobile life and offers them the information, utility, and entertainment they can’t get anywhere else. Whether through branded apps, mobile-ready websites, SMS marketing, or mobile advertising, each of your mobile interactions must lead to a purchase point. Tocquigny tracks your mobile-specific metrics and continually balances your goals with your audience’s needs.

Example: Jeep® TripCast™ App & Website

Tocquigny imagined, designed, and developed Chrysler’s first geo-location based mobile app. In addition to tracking their travels using the app, drivers can engage in the full TripCast experience by visiting the TripCast website to share their unique travels with likely Jeep prospects and create lasting branded travel logs, photos, and more.