Caterpillar Campaign

Prior to a nationwide rollout of Caterpillar’s emissions retrofit solutions, Tocquigny developed a regional test, then measured and tracked each response mechanism to gauge their success for the national launch.

Navigate Your Product Through Dealers & Resellers

You’re not selling to the end user. You’re selling to the channel.

You must satisfy the needs of your dealers and resellers. Equip them correctly and they’ll maximize your volume.
 

Win the volume game.

Friction occurs when dealers and resellers have the means to sell your product, but lack the tools to move it quickly. Tocquigny anticipates the needs of your dealers and resellers. We dive into your market and recommend how to give your channel partners the margin and support they need to increase their own profitability.

Example: Caterpillar Product Launch Campaign

For Caterpillar’s national product rollout, Tocquigny devised a detailed launch plan that addressed a wide range of considerations, including numerous internal and external stakeholders and a lengthy timeline with tight deadlines. As the integrated campaign rolled out across the country, Tocquigny tracked all marketing components and calibrated the campaign and materials. In the end, Caterpillar experienced greater product-allocation accuracy and a smoother rollout.