This simple data is readily available via the most basic Web analytics.
Yet it can drive decisions that will have a major impact on your business. Geographic location is just one piece of the puzzle, but when cross-referenced with other behavioral data, it can be leveraged to distinguish top markets from underperformers, optimize your messaging, and even inform distribution strategy. And because knowing where your dollars went is always a priority, revisit the numbers as you move into new markets to see if the needle moves.