Motivate users to consume desired content and eventually convert.
That’s the goal of most brand websites. But man cannot live on clicks alone. One of the tricks with clicks is keeping this metric in context. A large number of clicks by itself appears encouraging. But a high volume of clicks could mean your users aren’t finding the content for which
they’re searching.
Moreover, clicks all over your site don’t mean much unless those clicks lead down a conversion funnel where your users take some sort of targeted, revenue-based action. That could mean clicks leading to completing a form for lead capture or even path completion towards viewing a video. Either way, the tricks with clicks is keeping them within
a context of desired user outcomes.