Tocquigny

AUSTIN, Texas – Feb. 22, 2008 – Tocquigny (http://www.tocquigny.com), a leading marketing firm that guides companies to winning business solutions for a digital age, announced today the American Press Institute (API) invited Jason Ford, director of interactive services at Tocquigny, to lead a discussion at its upcoming seminar, titled “Consumer Marketing in a Multi-platform World.” Ford will discuss “Emerging Trends in Digital Marketing” at the March event held in Reston, VA.

Ford will lead a discussion, with top newspaper marketing and sales executives with circulations from 5,000 to 1.5 million, on the latest trends and strategies that media companies can use to attract and retain audiences using social media and user-generated content. The discussion will focus on how trends such as content tagging, social networking, widgets, the semantic web and the blurring of offline and online user experiences are impacting the news industry.

Ford was selected in part, for his work at Tocquigny reinventing The Washington Times to create a distinct voice in a competitive media market and a powerful national brand.

“We’re very excited to host Jason Ford from Tocquigny, as he possesses a deep understanding of digital marketing that we believe will benefit our members,“ said Mary Peskin, associate director of the API.  “Jason will share a number of sophisticated tactics, methods and ideas for building audiences across all products and platforms that will ultimately make news organizations better.”

Founded by newspaper publishers in 1946, the API is devoted to training and professional development for the news industry.

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About Tocquigny
As a leading marketing firm, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our marketing initiatives and we apply cumulative knowledge and best practices to solve our client’s business problems. Tocquigny is ranked a B-to-B Magazine Top 20 Marketing Agency and an Adweek Top 25 Interactive Advertising Agency. To learn more, visit http://www.tocquigny.com.