Know Your Marketing Measurables
Too often, marketers simply do not know if one tactic works better than another. They have no idea whether putting more resources toward marketing would improve results or not. Look at 10 aspects of your organization’s marketing function to examine how you might raise your level of competitiveness.
Copyright©2007. Reprinted with permission of the Institute of Industrial Engineers from November/December 2007, Industrial Management. All rights reserved.