Leading Interactive Agency Tocquigny to speak at Marketing Optimization Summit
Tocquigny’s Director of Media Services, Luke Bone, will present at eMetric’s Marketing Optimization Summit on Monday, May 5, 2008, in San Francisco.
AUSTIN, Texas — April 30, 2008— Tocquigny, a leading interactive advertising agency that guides companies to winning business solutions for a digital age, today announced that its Director of Media Services, Luke Bone, will present at eMetric’s Marketing Optimization Summit on Monday, May 5, 2008, in San Francisco. Bone’s presentation will underline how web analytics and data integration serve as the foundation for optimizing marketing initiatives.
Bone, who has a rich, 15-year history in marketing and technology, will focus on the valuable role of web analytics in interactive marketing and advertising functions, including leveraging metrics, data, and technology to measure and provide insights into marketing performance.
“The presentation, ‘Web Analytics and Data Integration: The Road to Marketing Performance,’ will be an excellent chance to learn how integrating metrics into your key initiatives can provide opportunities for improving your overall online marketing performance,” said Bone.
Bone will also discuss the integration of both online and offline marketing data, focusing on how to measure the quality of leads and customers delivered from various mediums and properties throughout the campaign, past conversion and into the CRM.
Attendees will leave with best practices related to the use of integrated metrics and measurement within a growing organization. They will also walk away knowing how to uncover target audiences by extending analytical insight from anonymous online users to an actual person or group of people.
Bone leads the interactive media department at Tocquigny. In this role, he manages all aspects of media strategy, planning, execution, and analysis for data-driven marketing programs.
About Tocquigny
As a leading interactive advertising agency, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing, strategy and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our strategic marketing initiatives, and we apply cumulative knowledge and best practices to solve our client’s business problems. To learn more, visit http://www.tocquigny.com