Integrating e-mail with online advertising efforts
Excerpted from the December 13, 2007 edition of BtoB Magazine.
Few marketers would dispute the importance of e-mail marketing or banner ads. Unfortunately, though, most companies still keep the planning and execution of these media channels separate—even if both are created in-house. While this won’t kill a campaign, it can result in missed opportunities.
Luke Bone, director-interactive media for interactive agency Tocquigny, suggested these tips to help you integrate online display advertising and e-mail marketing campaigns and get more out of your marketing dollars.