Depository Trust & Clearing Corporation Hires Tocquigny for Six Sigma Consulting
Expertise in Six Sigma and process improvement consulting among reasons agency chosen
AUSTIN, Texas — June 11, 2008 — Tocquigny (http://www.tocquigny.com), a leading interactive advertising agency that guides companies to winning business solutions for a digital age, announced today that The Depository Trust & Clearing Corporation (DTCC), the world’s largest processor of stock and mutual fund transactions, has chosen the agency to lead a high-level consulting project focused on marketing process improvement.
The Depository Trust & Clearing Corporation selected Tocquigny for the agency’s deep expertise with measurement and the application of Six Sigma methodologies in marketing.
“We’re excited to put our knowledge of marketing organizational management to work for The Depository Trust & Clearing Corporation,” said CEO Yvonne Tocquigny. “Using our proprietary Measured Approach, Six Sigma and other analytical tools, Tocquigny will help the DTCC uncover key strategic insights that will deliver quantifiable business results.”
“Tocquigny brings a wealth of experience and has been a valued partner in helping DTCC at a critical time of exponential growth across our business lines domestically and globally,” said James P. Leonard, Managing Director of Strategic Planning. “We believe their contributions will provide us with a more effective metrics-driven process for assessing market opportunities and implementing more cohesive and effective marketing strategies.”
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About DTCC
The Depository Trust & Clearing Corporation (DTCC), through its subsidiaries, provides clearance, settlement and information services for equities, corporate and municipal bonds, government and mortgage-backed securities and over-the-counter derivatives. In addition, DTCC is a leading processor of mutual funds and insurance transactions, linking funds and carriers with their distribution networks. DTCC’s depository provides custody and asset servicing for 2.8 million securities issues from the United States and 100 other countries and territories, valued at $40 trillion. Last year, DTCC settled more than $1.86 quadrillion in securities transactions. DTCC has operating facilities in multiple locations in the United States and overseas. For more information on DTCC, visit www.dtcc.com.
About Tocquigny
As a leading marketing firm, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our marketing initiatives, and we apply cumulative knowledge and best practices to solve our clients’ business problems. Tocquigny was named the No. 2 Interactive Agency in the Nation by BtoB Magazine and a Top 20 Interactive Agency by Adweek. To learn more, visit http://www.tocquigny.com.
