Crescent Communities selects interactive agency, Tocquigny, to promote development
Tocquigny was selected over several competitive agencies by Crescent Communities, to develop the brand identity, brand positioning, strategic messaging, website, and marketing communications for the company’s newest development, The Highlands at Lakeway.
AUSTIN, Texas – March 19, 2008 – Tocquigny (http://www.tocquigny.com), a leading marketing firm that guides companies to winning business solutions for a digital age, today announced it was selected over several competitive agencies by Crescent Communities, a national real estate development company, to develop the brand identity, brand positioning, strategic messaging, website, and marketing communications for the company’s newest development on the shores of Lake Travis, The Highlands at Lakeway. In addition, Tocquigny has also been selected to develop strategic marketing tools for another Crescent Communities’ development on Lake Travis, Rough Hollow.
“Crescent desired an agency with the local knowledge and expertise to navigate Austin’s highly competitive real estate market,” said Buddy Parrish, director of sales and marketing with Crescent Communities of Texas. “Tocquigny’s analytical approach and creativity gave us confidence that the agency could partner with us to market our Lake Travis property, The Highlands at Lakeway, in a manner that successfully elevates it above the competition.”
The partnership with Tocquigny is an essential part of Crescent’s strategy to promote its planned 1700-home lakeside community near Austin, Texas, The Highlands at Lakeway. Tocquigny competed against a number of other agencies to win the business and was chosen for its ability to deliver a customized and measurable approach that supports the key strategic goals and objectives.
“Tocquigny is excited to work with Crescent Communities to the brand identity and marketing for The Highlands at Lakeway,” said Yvonne Tocquigny CEO of the agency. “Crescent has purchased an amazing section of Lake Travis real estate, whose natural beauty will entice prospective homeowners. We are excited to partner with Crescent on a project that I am confident will be successful.”
For more news about Tocquigny visit: http://del.icio.us/tocquigny/news
About Tocquigny
As a leading-edge marketing firm, Tocquigny provides winning business solutions for the digital age. Our innovative marketing and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our marketing initiatives and we apply cumulative knowledge and best practices to solve our client’s business problems. To learn more, visit http://www.tocquigny.com.
About Crescent Communities
Crescent Communities is a trademark of Crescent Resources, LLC, which is a land management and real estate development company with interests in 10 states in the southeastern and southwestern United States. Based in Charlotte, Crescent Resources is a joint venture between Duke Energy and Morgan Stanley Real Estate Fund. Established in 1969, Crescent creates mixed-use developments, award-winning country club communities, single-family neighborhoods, apartment and condominium communities, Class A office space, business and industrial parks and shopping centers. More information about Crescent Resources is available at http://www.Crescent-Resources.com.
