Boston AMA Features Digital Marketing Expert Pedro Laboy in February
Tocquigny's Chief Operations Officer, Pedro Laboy, will be speaking at the Boston Chapter of the American Marketing Associating on February 13, 2008.
AUSTIN – 01-30-2008–The Boston Chapter of the American Marketing Association (AMA) will host digital marketing expert Pedro Laboy at the February chapter meeting. Laboy, COO of Tocquigny, a leading marketing firm that creates winning business solutions for the digital age, will present Best Practices in Digital Marketing.
The Boston AMA event will be held Wednesday, February 13, 2008 at the Hult International Business School in Cambridge, Massachusetts. Laboy’s presentation will focus on the latest trends and best practices in interactive media, search engine marketing and search engine optimization, banner advertising and mobile marketing. Attendees will also walk away with valuable information on how to implement website usability, landing pages and Web 2.0 in their own companies.
“We’re excited to have Pedro sharing Digital Marketing Best Practices with the Boston AMA Chapter,” commented Annette Goldberg, VP of Programming. “His presentation will provide valuable and absolutely essential information that every business must know about marketing in the digital age.”
Laboy, a frequent speaker across the country, offers a wealth of marketing and metrics expertise. He has published articles and presented at major marketing conferences on such topics as marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding.
Special Offer:
Attendees are encouraged to bring a business card for a special raffle where two winners will each receive a 1-hour one-on-one consulting session with Laboy to be scheduled for the following morning. Each winner will be able to discuss any specific topic or Digital Marketing concern. In addition, the first 20 members to register online for the event will receive a Best Practices in Digital Marketing poster.
Tickets for the must-attend event are $35.00 for AMA members and $50.00 for nonmembers. For more information and to register for this event visit: http://www.amaboston.org/Best-Practices-in-Digital-Marketing.html
About Tocquigny
As both an interactive marketing agency and measurement consultancy, Tocquigny is uniquely qualified to provide clients with the latest in innovative marketing. Tocquigny provides completely integrated solutions that utilize every advantage offered by the convergence of media and technology, complemented by their unique ability to collect and analyze data, provide insights that increase marketing success. For more, visit http://www.tocquigny.com.