Maximize Donations in Any Economy
The pillars of good cause marketing are applicable in any economy. But when donors’ wallets are stretched thin,
you must be careful to match their desire with their ability to give — while continually inspiring them to take action.
Financial resources don’t hinder giving.
Whether donating time or money, people give to causes during any economy. Tocquigny excels in finding, ushering,
and awakening donors based on their individual beliefs and ability to give.
Preserve the relationship.
People give to the causes to which they feel the strongest emotional connection. Insincere or inconsistent interaction jeopardizes that connection. We shape communication plans around the shared values of your cause and donors.
Acknowledge their contribution.
Donors want to know their contribution will have an effect — and are cautious of charities that appear financially irresponsible as stewards of their cause and donations. Tocquigny encourages recurring donations by communicating recognition and results.
