VIA CNN.COM: CHARTING THE BUZZ @SXSW

"The buzz leading into SXSW 2010 was the war between FourSquare and Gowalla. Who would come out victorious as the definitive location-based social app?

Experts had their opinions, but Craig Saper, a producer at Tocquigny in Austin, said he wanted more analytical data to really find out who was "winning" SXSW (no, it's not Charlie Sheen). This is the concept behind Buzzbrawl.com.

The site provides a real-time look at the conversation happening in the media and on social media networks. Saper said he wanted to move away from subjective trends list put out every year and find a quantifiable way to discover the top trends of SXSW.

"We want to create a single repository, a single resource for identifying trends at any given moment for the audience who finds relevance in analyzing what matters – making sense of what matters," he said.

At any given time the site shows what's trending based on conversations people are having on Twitter and mentions in the media. The site also shows where the majority of the conversation is coming from."

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Read the rest of the article at whatsnext.blogs.cnn.com.