Tocquigny is proud to announce it took home two awards at the 2012 Austin Addy Awards.

Tocquigny won a Silver Addy for the web and mobile versions of its corporate website: Tocquigny.com. 

The agency redesigned its website in 2011 to reflect its passion for using analytics to drive results for its clients. To illustrate this focus, the site tracks each visitor’s progress and monitors practically every type of user data feed current technology permits. Animated data infographics reveal the results, sharing demographic info, revealing common search terms, recommending popular content and more. A metrics “drawer” at the bottom of every page can be opened anywhere on the site for real-time updates, and an interactive site map indicates pages already visited.

Tocquigny also won the Bronze Addy for its Taco Trends print ad, which ran in the 2011 SXSW Interactive brochure. 

Taco Trends was a teaser for BuzzBrawl, the agency’s web-based app that used real-time data to identify the top trends at SXSW Interactive, as well as an illustration of the agency’s analytics capabilities. Playing off of Austin’s fascination with the ubiquitous breakfast taco, the ad featured an infographic that illustrated taco consumption vs. taco craving, with consumption winning for the month of March. As a result of all the publicity, BuzzBrawl was featured on CNN.com’s What’s Next blog. 

In addition to its two Addys, Tocquigny also would like to recognize copywriter intern Lori Otto and her creative partner, art director Abbey Nield, who won a Gold Addy in the Student Work, Mixed Media category for their Penguin Books: Find Yourself a Classic ad.

“Winning these Addys caps off a groundbreaking year for Tocquigny,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “I’m especially proud of the amazing work on Tocquigny.com, which is a terrific example of our team collaborating to create something we’re all proud of.”

Award-winning interactive agency, Tocquigny, today announced that Annie Brennan has joined its executive team as Senior Director of Account Services. She will lead the agency’s account services team. 

”Annie comes to Tocquigny with extensive cross-channel digital media and marketing experience, and a solid track record of successful client relationships,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Our clients expect a high level of engagement, and I’m confident that Annie will be a great fit in this role.” 

Brennan brings over 17 years of experience to Tocquigny. Prior to her role with Tocquigny, she was Senior Account Director at Razorfish, where she led many of the agency’s largest and most profitable accounts and managed large, multi-office teams to deliver multiple services from web design and online advertising creative to social media program concepting, design and implementation and mobile app design and development. She also played a critical role in the development and implementation of an integrated digital marketing program for a prominent financial services company, growing the account revenue by over 50% in the first year of the client relationship. Over her career, she has worked with many reputable brands such as MSNBC, Disney, BBC, American Heart Association, Paramount Television, Comedy Central, Dell, ADT and H&R Block. 

“I am thoroughly excited about the opportunity to work with such an established, innovative agency as Tocquigny,” said Brennan. “With so many great clients and a talented, multi-faceted team already in place, Tocquigny will continue to create amazing, creative work across all digital platforms.”

AUSTIN, TEXAS, Feb. 1, 2012 – Tocquigny, a full-service interactive agency that provides measurable marketing results, today announced it has been chosen to create a new corporate website for AirBorn.

AirBorn is a Texas-based manufacturer of electronic components and provider of value-added solutions for the aerospace, avionics, defense, energy, medical and automotive industries. 

To accommodate AirBorn’s goal of doubling its revenue every five years, Tocquigny will create a new corporate website that can scale with the company’s growth without sacrificing overall usability. Tocquigny will also implement a content management system, which will allow AirBorn’s internal resources to easily manage and maintain the site.

“AirBorn selected Tocquigny because they offer a unique combination of technical skill and marketing expertise,” said Mike Kramer, AirBorn’s Director of Software Integration and Web Applications. “Tocquigny’s approach will help AirBorn build the kind of site our business needs today and one that can more easily expand as our company grows.” 

“AirBorn is a great fit for Tocquigny’s core competency in B-to-B technology marketing,” added Yvonne Tocquigny, founder and CEO of Tocquigny. “We look forward to improving the online customer experience through the creation of a website that provides compelling messages, and an intuitive user experience.” 

About AirBorn Inc. 
AirBorn is an ISO-certified and AS9100-certified global electronic interconnect manufacturer and provider of value-added solutions, and is focused on serving customers requiring high reliability and innovative solutions. AirBorn was founded in 1958 as a manufacturer of electronic connectors for the military and aerospace markets. The company’s current offerings include connectors, cable assemblies, flexible circuit assemblies, custom power supplies and other value-added solutions for aerospace, avionics, defense, energy, medical and automotive industries. AirBorn is 100% employee owned, and is headquartered in Georgetown, Texas. It has manufacturing sites in Georgetown, Winnsboro and Addison, Texas; Little Falls, Minnesota; Phoenix, Arizona; Lake City, Pennsylvania; Toronto, Canada; and Tonbridge, United Kingdom. For more information, visit http://www.airborn.com.

About Tocquigny
Tocquigny is a full-service interactive agency that provides measurable marketing results for businesses. The agency uses a rigorous, data-driven process called A Measured Approach™ to create digital, social and mobile experiences that engage audiences and move them to action. Based in Austin, Texas, Tocquigny has been named a “Top Interactive Agency in the Nation" by BtoB Magazine for nine consecutive years and a “Top 20 Interactive Agency” by Adweek. For more information on Tocquigny, visit http://www.tocquigny.com.

Tocquigny was prominently featured in a recent BtoB Magazine article that discussed how the increase of mobile devices is not necessarily leading to more user interaction. "People are in a hurry, so they are basically processing, scanning and deleting," reported Tocquigny founder and CEO Yvonne Tocquigny. "When we get someone on a smartphone, they are much less likely to stop, consider and interact with emails. That's the risk we're all facing.” 

To further illustrate this point, Luke Bone, Tocquigny's media director, provided four tips to help increase user interaction. Read the entire article here.

Tocquigny, a full-service interactive agency that provides measurable marketing results, today announced that Tom Fornoff, Executive Director of Business Strategy, will speak to the Advertising Club of New Orleans on Feb. 2.

Fornoff will present “Digital Marketing: From Elegant Frameworks to Gritty Tactics” and share his personal perspectives on what it takes to succeed today in interactive marketing. He will also discuss the framework Tocquigny uses when developing websites, lead generation and social media campaigns, and mobile applications for its clients. 

“We’re so proud to have Tom speak in New Orleans," said founder and CEO Yvonne Tocquigny. "He has incredible experiences to share, from working both on client side at IBM and Oracle and on the agency side at frog design, Sapient and Tocquigny. But it’s his wisdom he’s gained along the way that will be most impactful to attendees.” 

The speech is scheduled for Thursday, February 2, 2012, from 11:45 a.m. to 1:00 p.m. at Crescent Pie & Sausage Company, 4400 Banks Street in New Orleans. 

The luncheon is free for members and $35 for non-members. Those planning to attend can register at http://adclubluncheonfebruary.eventbrite.com.

Creative Innovator Joins Interactive Agency

Award-winning interactive agency, Tocquigny, is pleased to announce the addition of Ed Prentiss as Executive Director of Creative. A strategic thinker and creative innovator, Prentiss will provide overall creative leadership for the agency.

”Ed has a track record of generating big ideas and executing memorable campaigns for all types of companies,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Our clients expect fresh ideas, and Ed will add to our ability to deliver on that promise. Ed’s teaching background is a rare asset that allows him to be a dynamic presenter as well as a mentor for others at the agency.”

Prentiss brings over 15 years of experience to Tocquigny. Prior to his role with Tocquigny, he was SVP Account Planner at Hansa Marketing where he managed the Hoovers and Dun & Bradstreet accounts for the past year. Before his stint at Hansa, he was Creative Director at Olson, where he led integrated teams of copywriters, art directors, planners, designers and web developers to create campaigns for such notable brands as Naked Juice, Izze, Target, Land O’Lakes, 3M and General Mills. Throughout his career in advertising, Prentiss has demonstrated his well-rounded talents in roles that include president, copywriter and chief marketing officer.

A graduate of Portfolio Center in Atlanta, Prentiss relocated to Minneapolis for his first job as a copywriter. Around the same time, he realized he had a talent for helping other young creative marketers with their portfolios. What started as informal meetings in his small apartment eventually led him to found Brainco, one of the top schools for advertising and design students in the U.S., as recognized by Creativity magazine. As a creative, he has won numerous industry awards including One Show, Clios and The Radio Mercury Awards. As a mentor and leader, Prentiss has taught and mentored hundreds of advertising professionals and continually inspired his teams to create excellent work.

Award-winning interactive agency, Tocquigny, is pleased to announce that Jennifer Watson has joined the agency’s account service team as Account Services Director. Watson will help the agency manage the day-to-day needs of its robust client base.

”Jennifer is a solid addition to our account team,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Her experience and background will help us continue to successfully manage and grow our clients.”

Previously Director of Marketing at The Design Core, where she oversaw new business development efforts and managed client relationships and strategies, Watson brings over 15 years of experience to Tocquigny. Throughout her career, she has continually demonstrated her expertise in account management, marketing strategy development and execution and new business development. A big-picture thinker with the ability to translate business needs into creative, actionable and results-focused marketing solutions, she has extensive experience in a wide range of industries, from banking and retail to non-profit and travel.

“Tocquigny has a 31-year history of delivering extraordinary results to its clients, all while being hyper-focused on superior client service,” said Watson. “I’m delighted to join such a talented and committed team that continues to evolve to meet the ever-expanding needs of its clients.”

Award-winning interactive agency, Tocquigny, recently announced the addition of Hunter James as New Business Manager. James will provide integral support for the new business division as a first point of contact, helping the agency continue to grow its robust client base.

”Hunter’s impressive track record and training is a terrific asset to the Tocquigny business development team,” said Tom Fornoff, Executive Director of Business Strategy at Tocquigny. ”His demonstrated success at helping clients identify the best solutions for their needs and fostering lasting client relationships will immediately enhance Tocquigny’s business development efforts.”

James brings a proven track record of success to his position at Tocquigny, with a diverse range of experience that includes managing large regional accounts, developing online and print sales support and marketing materials, conducting training sessions for new hires and solving complex billing issues to maximize profitability. Before joining Tocquigny, he was Account Manager at the StemCyte Family Cord Blood Bank where he was responsible for sales and education in the Dallas/Fort Worth region and received the Inside Salesperson of the Year Awardfor 2009. His experience also includes work with AT&T, Adidas, Amstel Light, Advance Auto Parts and STAINMASTER. A graduate of the Cox School of Business at SMU, James also attended the Sandler Sales Institute, a world leader in innovative sales and sales management training.

“I am very excited for the opportunity to work for an established agency that has the track record of a 31-year-old thought leader balanced with the spirit of a creative startup,” says James. “I am thrilled to be working with the best and brightest in the digital field, and I look forward to supporting the well-established, successful model for business development that Tocquigny already has in place.”

Award-winning interactive agency, Tocquigny, is pleased to announce the recent addition of Brandt Parker as Senior Director of Interactive. Parker will enhance Tocquigny’s nationally recognized interactive team through the depth of his technical skill, leadership abilities and breadth of client experience.

”We are excited to welcome Brandt to our leadership team,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “His diverse experience and impressive skill set will continue to help our agency create innovative technical solutions for our clients.”

Previously the Technology Director at Milkshake Media where he oversaw the architecture, design, development, and execution of all agency web solutions, Parker brings over 12 years of interactive knowledge to Tocquigny. Throughout his career, he has demonstrated his leadership and technical expertise by providing technical direction throughout all phases of project life cycles and supervising experience design, development, testing, deployment and maintenance. Parker is also proficient in a wide range of technologies, programming languages, platforms and service providers. He has experience with an impressive set of clients such as the Lance Armstrong Foundation, Nickelodeon, C3 Presents and Whole Foods. Most recently, Parker was the primary architect and technical lead on website development for both Populous and the National Cooperative Grocers Association.

“Uncompromising quality, consideration and innovation is endemic to Tocquigny — every engagement presented affords another opportunity to exhibit those qualities in our interactions and expressions,” said Parker. “I’m proud to represent Tocquigny and leverage that level of care and commitment in the superior technology solutions we deliver.”

Tocquigny is proud to announce that it has continued its award-winning year by receiving a 2011 ECHO Leader Award for the Teradata CRM/IWI Direct Marketing Campaign. Presented by the Premier Direct/Interactive Marketing, The DMA International ECHO Awards Competition honors the world’s best direct marketing campaigns that “...have raised the bar in terms of strategy, creativity and results.”

Tocquigny created the award-winning campaign by utilizing both traditional and non-traditional media. Teradata, which was traditionally known for its agile warehousing capabilities, wanted to increase interest in its robust CRM solution. To establish this goal, Tocquigny combined two Teradata CRM products—Teradata Integrated Web Intelligence and Teradata Relationship Manager—into a lead-generation joint venture that included direct email with personalized landing pages (PURLs), telemarketing and direct mail. This initial effort drove prospects to a product video created for the campaign that was featured on a variety of social media outlets as well as a sales product demo for Teradata’s sales force for display on an iPad. The six-month campaign was followed by a six-month combined lead-generation and lead-nurturing effort. Of the 300 Fortune 500 companies targeted, 10% were scheduled for sales meetings with an additional 6% in the pipeline.

“The Teradata CRM/IWI Direct Marketing Campaign was an excellent showcase of Tocquigny’s breadth of services,” said agency founder and CEO Yvonne Tocquigny. “In the current market, being able to unite several different modes of traditional communication—both online and offline—is an effective way to reach the largest, most diverse audience.” 

Established in 1929 as the “Best in Direct Mail” contest, the ECHO Awards Competition is the longest established international award that honors excellence in direct marketing, with over 1,000 marketers and agencies entering each year. Entries are evaluated on creativity, marketing strategy and response results. For the Leader Awards category, judges pick winners based on overall creative concept, which includes copy, graphics and production quality, marketing strategy and response results. 

To learn more about the DMA International ECHO awards, visit http://dma-echo.org/welcome.jsp.