Tocquigny is proud to announce that it won Outstanding Achievement in the Education category from the Interactive Media Awards for the “Shine” microsite developed for Regent University.  

Tocquigny created “Shine” to help Regent increase engagement with prospective students and promote brand awareness. The microsite is a rich, interactive experience that features user-generated stories and success statistics to help prospects learn more about the University and its mission. The site also helps potential students learn how to achieve their academic and professional goals through online learning. 

In addition to multi-platform accessibility and mobile optimization, the microsite presents a unifying brand message that seamlessly guides users through the site and to Regent’s social media properties, iPhone application and the University’s lead-generation landing page. 

According to the Interactive Media Awards website, winners must excel in the following criteria: “Design, Content, Feature Functionality, Usability and Standards Compliance.” The winning microsite can be found at www.regent.edu/shine

“We are extremely proud of our work with Regent,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Our teams have collaborated to create groundbreaking work, and the business results—and this award—validate the strategy behind our creativity.” 

This latest win marks the seventh time Tocquigny has been honored by the Interactive Media Awards, which recognizes the highest standards of excellence in website design and development. 

The current edition of BtoB magazine features a discussion with Tocquigny founder and CEO Yvonne Tocquigny, who discusses the agency's evolving role in the current digital landscape. 

BtoB: In which interactive areas are your clients investing the most this year?

Yvonne Tocquigny: Our clients are investing to enhance their brands and generate demand. The need for clear brand messages continues to drive website investments, but the big growth is in social media strategies and platforms, and mobile-optimized sites and apps. For demand generation, there's a shift to align budgets with how b2b customers like to buy—on their own terms. That means creating a presence for our clients where their customers are so the customer can find a match and engage with our client's brand. Thus, more emphasis is placed on SEO, SEM, paid digital media and compelling content, especially videos and infographics.

BtoB: Are you doing much with mobile marketing yet, and what is working?

Tocquigny: We've had a lot of activity this year optimizing websites and content for mobile browsing. We are big fans of responsive design to provide a great mobile user experience while enabling clients to leverage a single content management approach. As for apps, we're still spending a lot of time helping clients determine when they really make sense. They can drive engagement and convert regular customers, but they have to offer real value to the end user. Apps specifically for salespeople are also hot. Lastly, mobile-specific ads haven't caught on yet, but we expect growth there this year.

BtoB: How is your agency responding to changes in the digital landscape?

Tocquigny: We're helping clients fully utilize their new marketing automation systems (Marketo, Eloqua, etc.). Even with those tools, clients still need strong messaging, beautiful and consistent creative, and well-crafted campaigns to really drive lead flow. We're also guiding them through new opportunities in content, which is essential to digital marketing success. 

Austin Business Journal by Sandra Zaragoza, Staff Writer

Wednesday, March 14, 2012

Digital marketing agency Tocquigny is celebrating a new hire, receiving an award and launching a South By Southwest mobile application.

The 32-year-old agency, which employs 50 workers in Austin, has hired Annie Brennan as its senior director of client engagement. Prior to Tocquigny, Brennan was senior account director at Razorfish. She has also worked with The Walt Disney Co., American Heart Association and Dell Inc.   

Tocquigny has been ranked among the top three interactive agencies in the nation, according to BtoB magazine. The agency was recognized for its work for Insperity, Momentum and Teradata.

“This marks 12 consecutive years that Tocquigny has been ranked by BtoB,” said Yvonne Tocquigny, founder and CEO of Tocquigny.

Last but not least, the agency launched its Hideouts and Hangouts mobile app to help out-of-towners in Austin for SXSW find the right spot to eat, shop, have a margarita and listen to tunes. The app uses Google Maps API, Instagram photos and a custom graphic overlay.

”SXSW attracts more and more visitors to Austin every year,” Tocquigny said. “This year, we decided to leverage our local expertise by tapping our team of Austin experts and sharing that knowledge in a handy app.”

Click here for more on the app.

Tocquigny today announced its selection as one of the top three interactive agencies in the nation by BtoB magazine.

BtoB follows a set criteria when determining which agencies will top its list including: innovative online marketing campaigns, percentage of business that is business-to-business, new client wins and effective use of new technologies. 

According to BtoB, “Despite the still-sluggish economy, the top b2b agencies won new business and grew their overall revenue in 2011. While total ad spending in the U.S. increased in the low single-digits last year, many winners in BtoB's Top Agency report saw revenue gains in the double digits.”

The announcement is found in the March 12 issue of BtoB magazine.

The following campaigns led by Tocquigny in 2011 factored into its top 3 ranking: 

• The agency’s social media campaign strategy for Insperity; 

• The integrated “VoIP Brand Launch” campaign for Momentum Telecom, which included a website, social media and lead-gen campaign; and 

• The “Oracle Migration” lead-generation campaign for Teradata, which included online advertising, email, search, social media and direct mail.

“This marks 12 consecutive years that Tocquigny has been ranked by BtoB,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Our business model is focused on devising innovative business-building solutions for our clients, and the agency’s continued success reflects this.”

According to Tocquigny, the agency’s competitive advantage is its disciplined process for developing business solutions, measuring the results and optimizing to increase campaign performance. This proprietary methodology, called A Measured Approach™, tracks and quantifies the links between online and offline marketing activities. By following this process, Tocquigny helps clients easily grasp the relationships between interactive and traditional marketing and reveals actionable insights, driving the adjustment of strategies and tactics to dramatically improve results over time.

Tocquigny today announced it will kick off SXSW Interactive 2012 with its fourth annual View512 Happy Hour on Friday, March 9 from 6–8 p.m. Space is limited, so SXSW badge-holders are encouraged to RSVP today at View512.com.

View512, which coincides with the opening night of the conference, will also feature the unveiling of Tocquigny’s new interactive Hideouts and Hangouts app. Whether you’re attending SXSW or just curious about cool, quirky things to do in Austin, the app will help visitors find the coolest, quirkiest places to eat, drink, shop and play, as recommended by the Tocquigny team (a group full of Austin experts). 

Tocquigny will host the party in its offices on the 17th floor of the iconic Frost Bank Tower at 401 Congress Avenue. SXSW Interactive attendees will have the best view of all the festival action from 17 stories above, while enjoying top-shelf Austin beverages and entertainment, spectacular sunset views and an interactive photo booth. 

”Tocquigny looks forward to SXSW every year,” said Yvonne Tocquigny, Founder and CEO of Tocquigny. “So if you’re coming to SXSW Interactive, let us give you a proper Austin welcome.”

RSVP at View512.com.

Tocquigny is proud to announce it took home two awards at the 2012 Austin Addy Awards.

Tocquigny won a Silver Addy for the web and mobile versions of its corporate website: Tocquigny.com. 

The agency redesigned its website in 2011 to reflect its passion for using analytics to drive results for its clients. To illustrate this focus, the site tracks each visitor’s progress and monitors practically every type of user data feed current technology permits. Animated data infographics reveal the results, sharing demographic info, revealing common search terms, recommending popular content and more. A metrics “drawer” at the bottom of every page can be opened anywhere on the site for real-time updates, and an interactive site map indicates pages already visited.

Tocquigny also won the Bronze Addy for its Taco Trends print ad, which ran in the 2011 SXSW Interactive brochure. 

Taco Trends was a teaser for BuzzBrawl, the agency’s web-based app that used real-time data to identify the top trends at SXSW Interactive, as well as an illustration of the agency’s analytics capabilities. Playing off of Austin’s fascination with the ubiquitous breakfast taco, the ad featured an infographic that illustrated taco consumption vs. taco craving, with consumption winning for the month of March. As a result of all the publicity, BuzzBrawl was featured on CNN.com’s What’s Next blog. 

In addition to its two Addys, Tocquigny also would like to recognize copywriter intern Lori Otto and her creative partner, art director Abbey Nield, who won a Gold Addy in the Student Work, Mixed Media category for their Penguin Books: Find Yourself a Classic ad.

“Winning these Addys caps off a groundbreaking year for Tocquigny,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “I’m especially proud of the amazing work on Tocquigny.com, which is a terrific example of our team collaborating to create something we’re all proud of.”

Award-winning interactive agency, Tocquigny, today announced that Annie Brennan has joined its executive team as Senior Director of Account Services. She will lead the agency’s account services team. 

”Annie comes to Tocquigny with extensive cross-channel digital media and marketing experience, and a solid track record of successful client relationships,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Our clients expect a high level of engagement, and I’m confident that Annie will be a great fit in this role.” 

Brennan brings over 17 years of experience to Tocquigny. Prior to her role with Tocquigny, she was Senior Account Director at Razorfish, where she led many of the agency’s largest and most profitable accounts and managed large, multi-office teams to deliver multiple services from web design and online advertising creative to social media program concepting, design and implementation and mobile app design and development. She also played a critical role in the development and implementation of an integrated digital marketing program for a prominent financial services company, growing the account revenue by over 50% in the first year of the client relationship. Over her career, she has worked with many reputable brands such as MSNBC, Disney, BBC, American Heart Association, Paramount Television, Comedy Central, Dell, ADT and H&R Block. 

“I am thoroughly excited about the opportunity to work with such an established, innovative agency as Tocquigny,” said Brennan. “With so many great clients and a talented, multi-faceted team already in place, Tocquigny will continue to create amazing, creative work across all digital platforms.”

AUSTIN, TEXAS, Feb. 1, 2012 – Tocquigny, a full-service interactive agency that provides measurable marketing results, today announced it has been chosen to create a new corporate website for AirBorn.

AirBorn is a Texas-based manufacturer of electronic components and provider of value-added solutions for the aerospace, avionics, defense, energy, medical and automotive industries. 

To accommodate AirBorn’s goal of doubling its revenue every five years, Tocquigny will create a new corporate website that can scale with the company’s growth without sacrificing overall usability. Tocquigny will also implement a content management system, which will allow AirBorn’s internal resources to easily manage and maintain the site.

“AirBorn selected Tocquigny because they offer a unique combination of technical skill and marketing expertise,” said Mike Kramer, AirBorn’s Director of Software Integration and Web Applications. “Tocquigny’s approach will help AirBorn build the kind of site our business needs today and one that can more easily expand as our company grows.” 

“AirBorn is a great fit for Tocquigny’s core competency in B-to-B technology marketing,” added Yvonne Tocquigny, founder and CEO of Tocquigny. “We look forward to improving the online customer experience through the creation of a website that provides compelling messages, and an intuitive user experience.” 

About AirBorn Inc. 
AirBorn is an ISO-certified and AS9100-certified global electronic interconnect manufacturer and provider of value-added solutions, and is focused on serving customers requiring high reliability and innovative solutions. AirBorn was founded in 1958 as a manufacturer of electronic connectors for the military and aerospace markets. The company’s current offerings include connectors, cable assemblies, flexible circuit assemblies, custom power supplies and other value-added solutions for aerospace, avionics, defense, energy, medical and automotive industries. AirBorn is 100% employee owned, and is headquartered in Georgetown, Texas. It has manufacturing sites in Georgetown, Winnsboro and Addison, Texas; Little Falls, Minnesota; Phoenix, Arizona; Lake City, Pennsylvania; Toronto, Canada; and Tonbridge, United Kingdom. For more information, visit http://www.airborn.com.

About Tocquigny
Tocquigny is a full-service interactive agency that provides measurable marketing results for businesses. The agency uses a rigorous, data-driven process called A Measured Approach™ to create digital, social and mobile experiences that engage audiences and move them to action. Based in Austin, Texas, Tocquigny has been named a “Top Interactive Agency in the Nation" by BtoB Magazine for nine consecutive years and a “Top 20 Interactive Agency” by Adweek. For more information on Tocquigny, visit http://www.tocquigny.com.

Tocquigny was prominently featured in a recent BtoB Magazine article that discussed how the increase of mobile devices is not necessarily leading to more user interaction. "People are in a hurry, so they are basically processing, scanning and deleting," reported Tocquigny founder and CEO Yvonne Tocquigny. "When we get someone on a smartphone, they are much less likely to stop, consider and interact with emails. That's the risk we're all facing.” 

To further illustrate this point, Luke Bone, Tocquigny's media director, provided four tips to help increase user interaction. Read the entire article here.

Tocquigny, a full-service interactive agency that provides measurable marketing results, today announced that Tom Fornoff, Executive Director of Business Strategy, will speak to the Advertising Club of New Orleans on Feb. 2.

Fornoff will present “Digital Marketing: From Elegant Frameworks to Gritty Tactics” and share his personal perspectives on what it takes to succeed today in interactive marketing. He will also discuss the framework Tocquigny uses when developing websites, lead generation and social media campaigns, and mobile applications for its clients. 

“We’re so proud to have Tom speak in New Orleans," said founder and CEO Yvonne Tocquigny. "He has incredible experiences to share, from working both on client side at IBM and Oracle and on the agency side at frog design, Sapient and Tocquigny. But it’s his wisdom he’s gained along the way that will be most impactful to attendees.” 

The speech is scheduled for Thursday, February 2, 2012, from 11:45 a.m. to 1:00 p.m. at Crescent Pie & Sausage Company, 4400 Banks Street in New Orleans. 

The luncheon is free for members and $35 for non-members. Those planning to attend can register at http://adclubluncheonfebruary.eventbrite.com.