Tocquigny Wins DMA International Echo Award09.09.2013
Tocquigny has won a DMA International ECHO™Award in the Education category for its 2012-2013 work on the Regent University campaign. The DMA International ECHO Awards recognize the world’s best direct and interactive marketing campaigns that have “raised the bar in terms of strategy, creativity and results.”
After five years of successful partnership to grow Regent’s undergraduate College of Arts & Sciences, now ranked as a Top 10 Online University by U.S. News & World Report, 2013, Tocquigny expanded the focus of Regent’s campaigns. The team began recruitment across the entire online student population, including graduate students.
Tocquigny conducted research to determine graduate students’ unique priorities, which were then incorporated into new, targeted marketing strategies. The campaign was also optimized to recruit undergraduate and graduate applicants (those who fill out an application) rather than just recruits (those seeking more information about the university). The campaign leveraged display media, paid search, student and faculty blogs, and lead generation networks, while employing highly specific testing every step of the way. Tocquigny ultimately surpassed the campaign goal of new online students by over 50 percent.
“Our work with Regent is a testament to the power of long-term partnership and planning,” said Sr. Director of Media and Planning Colin Gilligan. “Pair that with the Tocquigny team’s passion for results and constant desire to improve the work, and you’ve got a recipe for success. We are pleased and proud to be ECHO award winners this year.”
About the DMA International Echo Awards
Established in 1929 as the “Best in Direct Mail” contest, the ECHO Awards Competition is the longest established international award that honors excellence in direct marketing, with over 1,000 marketers and agencies entering each year. Entries are evaluated on creativity, marketing strategy and response results. Judges pick winners based on overall creative concept, which includes copy, graphics and production quality, marketing strategy and response results. To learn more about the DMA International ECHO awards, visit dma-echo.org/welcome.jsp.
Tocquigny Expands With New Executive Creative Director and Other Hires09.09.2013
Growing digital marketing agency Tocquigny has hired several new team members, including Executive Creative Director Prentice Howe. The agency also brought on board Matt Kemp as account coordinator and Matthew Godfrey as junior art director.
As executive creative director, Howe will champion a culture of fresh ideas and oversee creative development of integrated campaigns across Tocquigny’s diverse client portfolio. He brings to the agency 16 years of experience as a writer and creative director on some of America’s most iconic brands, such as Minute Maid, The UPS Store, Activision, Serta, Texas Rangers Baseball, The Alamo and Anheuser-Busch. His campaigns have been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, Creativity and The New York Times. He holds a degree in advertising from Southern Methodist University.
Kemp comes to Tocquigny with four years of marketing experience and a full spectrum of leadership experience, including leading soldiers in Iraq and Afghanistan. He has provided quality brand management for a wide range of clients such as Whataburger, R.J. Reynolds and Camp Bluebonnet.
A recent graduate of the distinguished Texas Creative program at the University of Texas at Austin, Godfrey has previously contributed to campaigns for clients including the University of Southern Mississippi, the University of Texas at Austin, Noodles & Company and ESPN’s Longhorn Network.
“We are so fortunate that Prentice, Matthew and Matt have joined the agency,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “We constantly strive to improve upon our past work, and Prentice’s unique perspective and extensive experience will propel our creative to the next level. Matthew and Matt will be integral to helping us exceed all of our clients’ expectations.”
Yvonne Tocquigny to Serve on Madison&Main Panel09.09.2013
Yvonne Tocquigny, CEO of the award-winning digital marketing agency Tocquigny, will be a featured panelist at the Madison&Main panel on social media marketing at Austin’s Capital Factory on September 10, 2013. Along with fellow panelists Victor Wong of PaperG and Andrew Allison of Main Street Hub, Tocquigny will speak about mastering the art of social media and overcoming the challenges of scaling it to different sized organizations.
The Madison&Main Panel Series is a multi-part and multi-city panel event hosted by PaperG that explores the intersection of Madison Avenue and Main Street and how ad technology is changing local advertising. The Austin event is free for social marketers, advertising and media professionals, and students. Attendees can register on the panel’s Eventbrite page.
PaperG is a leader in local display advertising that strives to make online advertising effective at the local level. Through PaperG’s technology, local advertisers find that online display advertising can be an extremely effective way of promoting their businesses. For more information, visit http://www.paperg.com.
Tocquigny Hires New Senior Copywriter07.16.2013
The award-winning digital marketing agency Tocquigny is pleased to announce its hire of Christi Sears as Senior Copywriter. Sears has over 10 years of experience writing for agencies on the national scene.
At Kastner & Partners in Los Angeles, Sears focused on experiential and digital marketing, conceiving creative for Red Bull energy drink and helping to lead the international launch of Red Bull Cola. At other leading agencies including 72andSunny, Deutsch and Razorfish, she worked on campaigns for Volkswagen, Samsung Mobile, Porsche, Anthem Insurance, Lexus, Qualcomm and other iconic brands. She is dedicated to creating great work that makes a positive impact on society.
“We are so happy to welcome Christi to the agency. Her experience and innovation will enable our clients to speak to their audiences in new, exciting ways that get results,” said Yvonne Tocquigny, founder and CEO of Tocquigny.
Sears graduated from the Miami Ad School and the University of Texas at Austin with a degree in advertising.
Yvonne Tocquigny to Speak at RISE Week Austin Conference05.08.2013
Yvonne Tocquigny, CEO of the award-winning digital marketing agency Tocquigny, will be a featured guest speaker and panelist at RISE Week Austin’s 2013 conference, held May 13–17 at the Long Center. She will speak on the “Women's Entrepreneur Super Panel” on Wednesday, May 15.
Named a "Must-Attend 2013 Conference for Entrepreneurs" by Forbes magazine, RISE Week Austin encourages networking and exchanging ideas that foster the entrepreneurial spirit. The conference is free for entrepreneurs of all levels and industries. It features a combination of interactive learning sessions, inspiring keynotes, unique competitions, funding opportunities and celebratory networking events. Sessions are peer led, participant organized and divided into tracks such as Women Entrepreneurs, Health & Fitness and Green Technology.
Tocquigny has an established relationship with RISE, having spoken at previous conferences and hosted events for the organization. In 2011 she spoke on the topic of developing a marketing plan for start-up businesses. In 2010 she became the first woman to deliver the keynote address at a RISE conference.
About Rise Global
RISE — a Relationship & Information Series for Entrepreneurs — is a nonprofit program that hosts an annual series dedicated to empowering entrepreneurs through a free, crowd-sourced, decentralized conference in which entrepreneurs connect and exchange ideas that inspire the entrepreneurial spirit. Founded for and by entrepreneurs in Austin, Texas in 2007, RISE has grown into an ongoing annual program serving thousands of entrepreneurs and featuring a format that is hands-on and high-energy. RISE was recently named a “Must-Attend 2013 Conference for Entrepreneurs” by Forbes.Visit www.riseglobal.org to learn more.
Tocquigny Submission Nominated for Best Shopping App Webby Award04.23.2013
Fans Can Also Vote Online to Help Tocquigny’s Tory Burch App Win Award
Award-winning digital marketing agency Tocquigny announced today that the Tory Daily mobile app it developed for Tory Burch has been nominated for Best Shopping Application in the 17th Annual Webby Awards. Tocquigny’s was one of 11,000 entries from 60 countries.
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards recognizes excellence on the Internet in five categories: Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps and Social. Mobile & Apps Webby nominees were selected based on excellence in content, structure and navigation, visual design, functionality, interactivity and overall user experience. The awards are presented by the International Academy of Digital Arts and Sciences.
"Over the past 16 years, Webby Winners have continually set the standard for excellence on the Web; they are the sites, innovations and world-changing platforms that have shaped the Internet into what it is today," said David-Michel Davies, executive director of The Webby Awards. "It is an incredible achievement to be selected among the best from the 11,000 entries we received this year."
In addition to the Webby Award, Tocquigny’s submission is eligible to win a People's Voice Award, which is chosen by fans via online voting. Through April 25, Tocquigny and Tory Burch fans can cast their votes for the Tory Daily app at pv.webbyawards.com. Winners will be announced on Tuesday, April 30, 2013, and honored at a star-studded ceremony on Tuesday, May 21, 2013, in New York City.
Tocquigny worked with Tory Burch to extend the company’s digital presence and increase audience engagement through a content-rich, mobile-optimized application. Launched in June 2012, Tory Daily supplies users with new content and access to exclusive sales items daily. With a built-in e-commerce component, the app also drives customer loyalty and sales.
About the Webby Awards
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 17th Annual Webby Awards received 11,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Internet Explorer, Google+, Quancast, Yext, Vitamin T, PricewaterhouseCoopers, Mashable, The Occasional and Business Insider.
Tocquigny Announces New Senior Director of Client Engagement04.10.2013
Former Employee Returns to Lead Interactive Agency’s Account Service Department
The award-winning digital marketing agency Tocquigny has welcomed back former Account Director Amy Fenwick as its new Senior Director of Client Engagement. She will oversee all account service operations for Tocquigny.
Fenwick is an interactive marketing veteran with 15 years of experience. Prior to her return to Tocquigny, Fenwick gained a wealth of experience covering business to business and business to consumer markets during a six-year tenure at the Austin-based technology company Advanced Micro Devices. As a senior-level marketing manager at AMD, Fenwick proved her success in creating global marketing strategies and translating them into highly executable, measurable and integrated campaigns.
Amy envisioned and created AMD’s first Global Sales Enablement organization, bringing consistent governance, measurement and content management to the entire enterprise across the areas of training, field equipping and communications. Within Global Sales Enablement, she developed and launched AMD’s online Customer Group University, a global program responsible for educating, arming, supporting and measuring both AMD and channel partner sales teams with access to insight, experts and information that would ultimately drive revenue.
Fenwick’s leadership oversight has been instrumental in helping Tocquigny make data-driven decisions that generate revenue for our clients. “I couldn’t be happier to return to Tocquigny, where I can blend my passion for research and data with digital (creative) strategy. My goal is to help our clients see their future in a new way and capitalize on the future of digital marketing and analytics,” said Fenwick.
“We’re extremely thrilled about Amy’s return to the team,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “Her expertise in developing campaigns that deliver creative impact and measurable results will be an important asset to the agency as our list of new clients grows.”
Fenwick received bachelor’s degrees in Marketing and Management from Texas A&M University.
Tocquigny Among Top B2B Interactive Agencies for 13th Year04.01.2013
Tocquigny, an Austin-based, full-service digital marketing agency, has been recognized by BtoB Magazine as one of the top interactive agencies in the nation for the 13th consecutive year.
The Interactive category of BtoB Magazine’s annual Top Agency List gives kudos to the interactive marketing agencies that have shown exemplary growth in the U.S. business to business (B2B) sector over the last year. BtoB selected the agencies based on revenue growth, new client wins, creative business solutions and effective use of new interactive media technologies to create innovative online marketing campaigns. This year’s winners showed particular savvy by succeeding in a recession economy with clients who were cutting budgets across the board.
"Tocquigny creates strategies that deliver predictability in marketing. Our entire team works toward a singular goal of creating not just business development but business transformation for our clients,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “I’m grateful to our staff for their ongoing innovation that delivers on our promise, and continues to hold the agency in a leadership position.”
Tocquigny has been committed to delivering innovative and creative digital marketing solutions that help companies transform their brands and achieve their business goals since 1980. Focusing on B2B branding, interactive website design and development, and integrated lead generation campaigns, the data-driven agency’s client list ranges from robust startups to Fortune-100 companies. Tocquigny has also recently been strategically and creatively recognized by the Interactive Media Awards, the DMA and the Web Marketing Association.
To learn more about BtoB Magazine’s Top Agencies award and to view the full2013 Top Agency list, visit www.btobonline.com.
World Vision Selects Tocquigny as Agency Partner for Marketing Strategy10.08.2012
Award-winning digital agency Tocquigny announced today that it has added World Vision as a client in the non-profit sector. Tocquigny was selected from a competitive set of six national agencies to engage with World Vision in the development of marketing strategies and campaigns for two large national initiatives: 30 Hour Famine and Church Mobilization.
World Vision is a Christian Humanitarian organization that works with communities to develop long-term solutions to alleviate poverty, provides emergency assistance to children and families affected by natural disasters and civil conflict and advocates for justice on behalf of the poor. Tocquigny will serve as World Vision’s strategic agency partner on 30 Hour Famine and Church Mobilization, with the goal of increasing awareness of the programs and fostering participation.
In serving World Vision, Tocquigny will build upon its long-standing record of success in reaching and resonating with Christian audiences. Regent University, a provider of online and on-campus Christian higher education, has partnered with Tocquigny for over five years to drive its online student population, leveraging mostly digital media channels.
”We’re trying to inspire our audiences to act, but we’re also trying just to inspire,” said Colin Gilligan, Tocquigny’s Digital Media Director. “We implement direct response and digital best practices to drive audience engagement, while also making the Christian message approachable and the tone relational.”
“World Vision’s mission and outreach is truly inspirational,” said Yvonne Tocquigny, CEO and founder of Tocquigny. “We are truly honored to partner with them again. Donors count on World Vision to multiply the power of their gifts to transform children’s lives, and we’ll be honoring that trust through innovation and careful stewardship of their resources.”
“World Vision selected Tocquigny based on their experience with Christian organizations and nationally recognized expertise in digital communications,” added Michael Baker, Senior Director of Marketing at World Vision. “But more than anything, we felt the passion and creativity they bring to the table. We’re pleased to resume our long and rewarding collaboration.”
About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. They serve the world's poor — regardless of religion, race, ethnicity or gender. For more information on their efforts, visit WorldVision.org/press or follow them on Twitter at @WorldVisionUSA
Tocquigny Wins Two WebAwards09.14.2012
Award-winning interactive agency Tocquigny is proud to announce that it has won two 2012 WebAwards from the Web Marketing Association for Outstanding Web Site. The awards were for “Shine,” a microsite Tocquigny created for Regent University, and the agency’s website, Tocquigny.com.
Tocquigny created the “Shine” microsite to promote general brand awareness and increase engagement for potential online students of Regent University. Content-rich features such as user-generated stories and success statistics help students and learn more about the institution, its mission and how they can achieve their academic and professional goals. In addition to multi-platform accessibility, including mobile optimization, a unifying brand message seamlessly guides students through the site and to social media pages, the Regent iPhone application and, finally, to the university’s application webpage. Earlier this year, the Interactive Media Awards also recognized “Shine” for Outstanding Achievement in the Education category.
In 2011, the agency redesigned Tocquigny.com to reflect its use of measurement and optimization to drive results for its clients. To illustrate this focus, the site tracks each visitor’s progress and monitors practically every type of user data feed current technology permits. Animated data infographics reveal the results, sharing demographic information, revealing common search terms, recommending popular content and more. A metrics “drawer” at the bottom of every page can be opened anywhere on the site for real-time updates, and an interactive site map indicates pages already visited.
“We are always honored to be recognized by our industry peers,” said agency founder and CEO Yvonne Tocquigny. “With two Addy Awards and a DMA International ECHO Award, along with being named a top three interactive agency again by BtoB Magazine, 2012 is shaping into a banner year for Tocquigny.”
Now in its 16th year, the WebAwards program is the longest running annual award competition dedicated to naming the best websites in 96 industries. The WebAwards competition recognizes the people and organizations responsible for developing some of the most effective and best websites on the Internet today.