Tocquigny is proud to announce it took home two awards at the 2012 Austin Addy Awards.

Tocquigny won a Silver Addy for the web and mobile versions of its corporate website: Tocquigny.com. 

The agency redesigned its website in 2011 to reflect its passion for using analytics to drive results for its clients. To illustrate this focus, the site tracks each visitor’s progress and monitors practically every type of user data feed current technology permits. Animated data infographics reveal the results, sharing demographic info, revealing common search terms, recommending popular content and more. A metrics “drawer” at the bottom of every page can be opened anywhere on the site for real-time updates, and an interactive site map indicates pages already visited.

Tocquigny also won the Bronze Addy for its Taco Trends print ad, which ran in the 2011 SXSW Interactive brochure. 

Taco Trends was a teaser for BuzzBrawl, the agency’s web-based app that used real-time data to identify the top trends at SXSW Interactive, as well as an illustration of the agency’s analytics capabilities. Playing off of Austin’s fascination with the ubiquitous breakfast taco, the ad featured an infographic that illustrated taco consumption vs. taco craving, with consumption winning for the month of March. As a result of all the publicity, BuzzBrawl was featured on CNN.com’s What’s Next blog. 

In addition to its two Addys, Tocquigny also would like to recognize copywriter intern Lori Otto and her creative partner, art director Abbey Nield, who won a Gold Addy in the Student Work, Mixed Media category for their Penguin Books: Find Yourself a Classic ad.

“Winning these Addys caps off a groundbreaking year for Tocquigny,” said Yvonne Tocquigny, founder and CEO of Tocquigny. “I’m especially proud of the amazing work on Tocquigny.com, which is a terrific example of our team collaborating to create something we’re all proud of.”