AUSTIN, Texas & ORLANDO, Fla. – November 4, 2008 – Tocquigny, ranked the No. 2 interactive advertising agency in the nation by BtoB Magazine, announced today that they received two awards at the 3rd Annual Global Lean, Six Sigma and Business Improvement Summit & Industry Awards Improvement Summit held in Orlando, Fla., on October 15.

Tocquigny won the “Best Achievement of Organizational Business Improvement by a Small Organization” award for deployment of business improvement programs for agency client, Regent University.  The agency also received a certificate as a finalist in the category of “Best Project Achievement in Sales, Marketing or Customer Experience.” The Austin-based interactive advertising agency was competing in this category against much larger companies, such as Capital One Bank, Firstsource Solutions Limited and Borusan Power Systems, and the category winner United Airlines.

“As the only marketing firm to be finalists for these awards, we are extremely proud to see Tocquigny’s Six Sigma marketing acumen formally recognized,” said Yvonne Tocquigny, CEO of Tocquigny Advertising. “Our aim is to be the leader in Six Sigma marketing practices, and I see this as a sign that we have achieved that goal. We believe this award is further proof that Six Sigma research methods lead to excellent results far outside the manufacturing realm.”

Tocquigny received the Six Sigma Awards for the agency’s data-driven marketing approach for Regent University. Regent asked Tocquigny to develop a cost-effective approach to acquire new students for their online undergraduate degree program. The campaign began in December 2006, and after applying the five principles of Six Sigma methodology – define, measure, analyze, improve and control – Tocquigny implemented a highly effective search engine and database marketing program for Regent. Tocquigny also introduced rich media advertising to supplement the initiative and increase user interactivity.

Within six months of the launch, Regent University experienced a 250 percent increase in online undergraduate recruits and a 30 percent increase in applications. The campaign simultaneously reduced the cost per acquisition by 75 percent.

“Tocquigny’s Six Sigma approach was a fantastic revelation for our school and enabled us to generate the leads we needed to increase our undergraduate enrollment,” said Tracy Stewart, Vice President of Information Technology at Regent University.

The Global Six Sigma & Business Improvement Awards are given to companies and individuals who demonstrate the most outstanding organizational achievements through the deployment of business improvement programs. The focus of the awards program is to demonstrate to the global business community the real results and excellence that organizations achieve through the successful deployment of Six Sigma and other business excellence programs.

The Global Six Sigma & Business Improvement Awards were judged by an independent panel of esteemed experts in the Six Sigma arena from companies including Ford Motor Company, Boeing, Computer Sciences Corporation, NBC Universal, Capital One Bank, Northrop Grumman Corporation and Raytheon.

About Tocquigny

Tocquigny is a leading interactive marketing agency whose end-to-end offerings solve business challenges of every complexity. Tocquigny's proven methodology guides its marketing practices and provides clients with clarity, confidence, and precision. A full-service leader in interactive, social, direct response and mobile marketing, the agency is propelled by innovation and hands-on leadership. Tocquigny has been named the “No. 2 Interactive Agency in the Nation" by BtoB magazine and a “Top 20 Interactive Agency” by Adweek.

A personalized Tocquigny business consultation can be obtained by contacting Tom Fornoff.