News Facts:

1. Tocquigny selected as a finalist for a 2011 SXSW Interactive Award in the Kiosk/Installation category for projects that live outside the standard browser experience. 
    
2. Finalists represent the cutting edge of trends, products and overall developments in new media. Tocquigny’s entry, PARTNERS at the Moment, is competing against such prestigious entries as Showtime’s Dexter, TED and Unilever.
    
3. Founded in 1997, the SXSW Interactive Awards is the centerpiece of the SXSW Interactive Festival, honoring the best new digital work for sites or projects that were launched or redesigned in 2010.
    
4. Winners will be revealed at the 14th Annual SXSW Interactive Awards Ceremony on March 15 at the Hilton Austin Downtown.
    
5. We created the wall to demonstrate the concept of The Socialization of Data by using a dynamic visualization of non-traditional data to help attendees follow the action at Teradata’s 2010 PARTNERS Conference.
    
6. Tocquigny concepted, designed, and coordinated PARTNERS at the Moment as a real-time data visualization platform to exemplify The Socialization of Data, a forward-thinking methodology Teradata uses to demonstrate the power of fusing non-traditional business data with traditional data. 
    
7. The display consisted of a  Video Wall, a groundbreaking multi-platform video installation with 52 LED monitors and three 77" LCD panels.
    
8. As conference attendees passed by, the wall displayed more than 25 unique data sources in real time, including YouTube, Yelp, Twitter, Flickr, Tweetfeel, business news, stock market indices and polling results. 
    
9. Tocquigny used mobile phone signals to track and visualize attendees’ whereabouts at the venue, showing viewers where the convention action was concentrated at any given time.
    
10. Viewers could also use their mobile devices to interact with the visualized content in real-time through polls, surveys, tweets, and Flickr photos.
     
11. Attendees were able to record video in a booth and nearly instantaneously this video was broadcast onto the display wall.

Tocquigny's "At The Moment" Interactive Video Wall from Tocquigny on Vimeo.

About Tocquigny

Tocquigny is a leading interactive marketing agency whose end-to-end offerings solve business challenges of every complexity. Tocquigny's proven methodology guides its marketing practices and provides clients with clarity, confidence, and precision. A full-service leader in interactive, social, direct response and mobile marketing, the agency is propelled by innovation and hands-on leadership. Tocquigny has been named the “No. 2 Interactive Agency in the Nation" by BtoB magazine and a “Top 20 Interactive Agency” by Adweek.

A personalized Tocquigny business consultation can be obtained by contacting Peter Moossy.