Tocquigny was prominently featured in a recent BtoB Magazine article that discussed how the increase of mobile devices is not necessarily leading to more user interaction. "People are in a hurry, so they are basically processing, scanning and deleting," reported Tocquigny founder and CEO Yvonne Tocquigny. "When we get someone on a smartphone, they are much less likely to stop, consider and interact with emails. That's the risk we're all facing.” 

To further illustrate this point, Luke Bone, Tocquigny's media director, provided four tips to help increase user interaction. Read the entire article here.