Adventurers and travelers broadcast their journeys in this location-based branded experience.

News Facts

1. Today, Tocquigny, an internationally-recognized interactive marketing firm, officially announced the release of TripCast™, an iPhone application developed for Jeep®.
2. TripCast is a free iPhone application that allows travelers to create an electronic journal of their adventures in real time by uploading photos, video, audio clips and status updates on location during their journey.
3. Adventurers can share their trips with family and friends in real time via Facebook, Twitter, and the TripCast website.
4. Includes “Points of Adventure” feature, offering more than 250,000 outdoor recreation spots in the United States to those users looking for their next adventure.
5. TripCast™ is compatible with iPhone 3G, 3Gs, and 4, and can be downloaded on the iTunes App Store [links to iTunes App Store] or from the TripCast™ website www.jeeptripcast.com.

To see Jeep’s announcement of today’s news, please follow this link.

“TripCast augments the spread of place-based social sharing already established by geo-location platforms like Foursquare, Gowalla, and the newly released Facebook Places, while fostering the true adventure associated with the Jeep brand. Our clients know that 2010 is the year for mobile. In addition to mobile application development, Tocquigny has seen a rise in demand for all mobile projects, including mobile website optimization and mobile media placement.”

--Yvonne Tocquigny, CEO, Tocquigny

Video demonstration of the iPhone application in action.

Tocquigny CEO Yvonne Tocquigny discusses Tocquigny’s role in leading Jeep into the mobile space.

Senior creative director Jeff Neely and creative producer Craig Saper discuss the marketing goals and concepts behind the development of the TripCast application.

About Tocquigny

Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with creative branding and A Measured Approach™ to interactive. With an extensive breadth of services, Tocquigny can harness the latest trends and technologies in social, interactive, direct response and mobile marketing. Founded by Yvonne Tocquigny in 1980, the agency is propelled by innovation, proven methodologies and hands-on leadership. Tocquigny has been named the “No. 2 Interactive Agency in the Nation" by BtoB Magazine and a “Top 20 Interactive Agency” by Adweek. 

A personalized Tocquigny business consultation can be obtained by contacting Peter Moossy.