Award-winning interactive agency, Tocquigny, recently announced the addition of Pierre Fay as Senior Director, Business Strategy. Fay will help develop the agency’s presence in the fashion and retail space, while utilizing Tocquigny's core expertise in Social Media and Mobile Applications.

“Pierre is an experienced executive with a history of leading highly respected brands in Europe and the U.S,” said agency founder and CEO Yvonne Tocquigny. “As we expand the agency’s client base into fashion and retail, Pierre’s specialized experience will be a valuable asset for our clients.”

Fay is a dynamic, innovative leader with extensive experience in the eCommerce, specialty retail and wholesale environments. A seasoned executive with over 25 years of experience in the fashion accessories and optical industries, Fay has proven sales, marketing, business development and operations management skills, as well as extensive knowledge of licensing, product development and brand management.

Prior to joining Tocquigny, Fay held top management positions at leading companies such as Essilor of America, Luxottica Group — a global leader in eyewear with over 5,000 retail locations in North America and a strong brand portfolio that includes Ray-Ban, Oakley, Persol and licensed brands such as Chanel, Prada, Dolce & Gabbana, Ralph Lauren, Versace, Burberry — and many others. Fay holds an MBA degree from INSEAD, Institut Européen d'Administration des Affaires.

“Tocquigny has developed a strong expertise in Mobile and Social Media-centric applications, providing its clients with very efficient marketing solutions in acquiring, engaging and retaining customers,” said Fay. “I am very happy to join the Tocquigny leadership team and leverage Tocquigny’s unique capabilities in the fashion, retail and media spaces.”