See what's going on out there before you make your plan.
Letting data drive decisions means that the game changes at every play. Metrics and analytics keep us on our toes. Taking A Measured Approach in our work welcomes analysis, learning and innovation. We always take a second look at the work and we always leave room for discovery. It was Plato who said that an unexamined campaign isn’t worth running, right? We agree with that guy.