Tocquigny

Tocquigny's research practice is to generate the insights that drive our strategies and planning process. These insights are not strictly data. We go beyond traditional focus groups and consumer surveys to embrace scientific approaches that help us understand how people think and why they behave the way they do. Our insights represent a synthesis of information that is translated into actionable initiatives for your company, so you can put the information to use and execute it.

Our research practice includes techniques that deliver key strategic insights for all phases of a product's lifecycle. Prior to product release, we research customer needs, market segmentation, buying cycle/purchase process, product optimization, and pricing to determine your product's most appropriate target and most viable features. Once defined, we conduct research to support the development and test the effectiveness of communications, messaging, positioning, and creative approaches. And once communications are in-market, ongoing brand and advertising tracking are particularly important, especially when the communications goal is brand repositioning or awareness-building.

Our rigorous approach delivers insights into your current marketing effectiveness and serves in the development of strategies that improve your success. Each effort is custom-designed to address your company's unique needs and demonstrate measurable results for your marketing efforts. Acting upon the insights we provide is exponentially beneficial. Contact us to discuss how we can give your company the advantage that will give you an edge in the market.

Areas of specialization:

• Segmentation analysis
• Product optimization research
• Pricing research
• Brand and advertising tracking
• Customer loyalty assessment
• Six Sigma Marketing