Tocquigny

Media Planning and Placement

You will find no media prejudices here. Tocquigny mixes traditional outlets with new media opportunities based on solid research. We track actual responses against predicted performance, constantly optimizing our efforts for the best possible results.

What good is your message if it doesn't reach the right audience...and what good is the right audience if the message isn't compelling enough to get them to follow through? Media planning is more than just finding a relevant means for reaching your intended target. Media placement is increasingly a key component in the development of brand perception. Tocquigny understands how important it is to not only craft the right message, but to create the opportunity.

Our media planning approach is uniquely aligned with our measurement philosophy; it is a combination of mathematics, insights and experience. It is a system that allows us to generate accurate, usable data which enables us to go beyond the ordinary to design innovative solutions that yield true business value.

Search Marketing

Search Engine Marketing, or SEM, is comprised of both Search Engine Optimization (SEO) and paid search placement, also referred to as Pay-Per-Click (PPC). Tocquigny has proven expertise in all aspects of Search Engine Marketing, providing a highly cost-effective method of driving web traffic and lowering overall CPAs online.

Areas of specialization:

• Media planning
• Media mix modeling
• Media buying and management
• Media measuring and analysis
• Search Engine Optimization (SEO) Analysis and Recommendations
• Keyword Analysis for SEO and SEM
• Pay-Per-Click (PPC) Paid Search Campaign Management