Customer Experience
Your business depends on your customers' experience. Using our Measured Approach, Tocquigny will research your target audience to discover their needs, beliefs, and perceptions in order to deliver the most appropriate experience with the most accurate message. With over 20 years of combined user experience design, we deliver results proven to increase customer interaction, satisfaction, and your bottom line. Using well-established best practices for interface design on all mediums, our experts connect your users with your brand by soliciting that critical emotional response in order to increase customer retention, build brand strength, and bolster new customer acquisition. Whether it be a desktop application, website, or any other interactive interface, our service will provide invaluable, measurable results to the core offerings of your business.
We embrace user experience as the synergy of thorough segment research, current best practices, and the latest in technological advances. We architect the experience with a three-pronged approach; first by providing interactive wireframes built on top of two decades of expert knowledge, then by composing visually appealing mockups of the final product, and finally by implementing the two together for end user testing.
Every facet of this process is guided and backed by the complete analysis of your customers' expectations in order to meet and exceed your goals.
Areas of specialization:
- Interface design
- Usability testing and results implementation
- Content taxonomy and positioning
- Technology research, alignment, and implementation

Social Networks and Social Marketing
By: Jason Ford | 04.03.2008How social networking and social media are changing the way marketers interact with consumers — part two in a series on trends in web...

User-Generated Tagging
By: Jason Ford | 03.29.2008Improving SEO and user experience through user-generated tagging — part one in a series on trends in web user experience

Following Our Own Best Practices
By: Jason Ford | 02.05.2008Two months ago, we made the decision to redesign Tocquigny.com and, to ensure success, we made the decision to run the project exactly the...
