Tocquigny

Tocquigny has developed specific areas of expertise that help companies address questions or problems outside the realm of marketing. We engage with companies to help in areas of business strategy, corporate organizational and communication issues, vertical business specialties, and business metrics/analytics.

Strategic Alignment Consulting

Marketers succeed when organizations leverage the power of individuals who are pulling in the same direction. That requires strategic alignment. Achieving strategic alignment is one of the most important roles of the chief marketing officer. In 2008, more CMOs will be working to ensure their organizations are strategically aligned. Tocquigny offers specific counseling on how your company can achieve alignment. We specialize in facilitating sessions with key executive groups to create better understanding and cooperation among all players. The end result is a turbocharged business team that is in step with the priorities set by C-level executives in your company. The first step toward creating alignment is to understand your challenges and develop an approach that will work for your organization. Set up a call to discuss your unique situation, and we will provide a proposal to move forward.

Six Sigma Consulting

Many Six Sigma organizations are struggling to integrate marketing into their Six Sigma processes. They want to understand how marketing's new technology toolbox can begin to support a Six Sigma approach. Some want to understand the true cost of marketing and how they can reduce that cost to the organization overall while still increasing results. Tocquigny's Measured Approach offers methodologies and knowledge that can be integrated into an existing marketing organization or completely outsourced to provide measurable solutions that fit within a Six Sigma framework. Our consultants can be engaged in a variety of ways to best serve your organization. Let us know what your particular needs are, and we will craft a solution that's appropriate for your company.

Not-for-Profit Consulting

Tocquigny has extensive experience in working with nonprofit organizations. We have honed our skills in building awareness, soliciting financial contributions, and selling services as a nonprofit. We understand the nuances involved in marketing as a nonprofit entity and in planning for the success of nonprofit organizations. Our consulting services span a breadth of issues ranging from organizational growth, increasing efficiencies, measuring success through the latest metrics tools and measurement dashboards, creating social networks of donors, positioning against other nonprofit competitors, and generating new products/services. We bring a host of best practices when working with our not-for-profit clients, and we're proud of the progress we are able to contribute and honored to be a part of many good causes. Let us know what your specific needs are. We can shape a strategy to address them.

Measurement and Analysis Consulting

A company's ability to create value depends upon their capability to measure that value. Tocquigny helps companies put measures in place to validate current activities or show how optimization of current marketing activities might improve overall performance. Many of our clients want a dashboard reporting system that provides a variety of business metrics on a regular basis. Our metrics specialists are prepared to work with your existing technology, recommend new technology, and even create proprietary technology solutions to meet your measurement needs. Once a measurement solution is in place, it is often helpful to have outside expertise to guide the interpretation of the data and ascertain its true meaning. Our measurement-focused engagements begin with an analysis of your business needs, your goals, your current activities, and the measurement tools that may already be in place. We work alongside your team to implement the right measurement system for your company. Contact us to set up a call to discuss whether this service might be the solution to improving your ability to evaluate the results of your organization.