Tocquigny Advertising and Design

Tocquigny understands that no two brands are alike. Therefore, a cookie-cutter approach that uses the same process and measures the same associations from brand to brand is likely to result in a misguided brand strategy. Tocquigny believes that each brand has a unique set of equity elements — comprised of brand associations, brand assets, and market fundamentals — that distinguishes it from other brands. These elements form a brand’s Metrics DNA™.

Creating and transforming brands that increase shareholder value requires corporations to focus on qualifying, measuring, and managing the unique equity elements of their brands. Tocquigny's approach starts with research that gives clients insights into their brand's nature and equity. These insights help formulate the appropriate brand positioning, strategy, and architecture. Tocquigny then uses this foundation to develop a suitable visual identity and messaging strategy. Finally, Tocquigny identifies, tracks, and measures a brand's equity elements in order to ensure that shareholders get the greatest value from their brands.

Areas of specialization:

• Brand research
• Brand strategy
• Brand architecture development
• Brand positioning strategy
• Brand identity development
• Brand valuation
• Design and packaging