Knowledge
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How to Use Search Engine Marketing to Crush Your Competitors
By: Sherry Holdridge | 04.05.2008Search Engine Marketing, or SEM, is quickly becoming a marketing imperative for companies who want to compete online. This POV will help...
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Landing Page Optimization
By: Julia Glass | 02.06.2008Primarily, the goal of a landing page is to persuade your customer to take action. Optimizing your landing page is essential to build a...
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Best Practices in Academic Marketing
By: Michael Aaron | 12.17.2007Online marketing is becoming an increasingly popular method for marketing higher education programs. However, as more and more schools have...
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Focus on the Right E-Marketing Metrics
By: P. Sanders | 08.01.2006When marketers use unfocused data to drive their e-marketing initiatives, they do a disservice to their clients' goals. Data needs to be...
- ImageThe Metrics “Beat” 07.27.2006
Metrics reporting needs to tell the same succinct story that journalists are trained to tell: who, what, when, where and why.