Knowledge
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Best Practices in Academic Marketing
By: Michael Aaron | 12.17.2007Online marketing is becoming an increasingly popular method for marketing higher education programs. However, as more and more schools have...
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People, Process, and Technology
By: Luke Bone | 11.14.2006Even though many organizations are aware of the measurement concept and its benefits, they are still struggling with how to practically...
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Database Marketing Strategy Implementation — Steps to Success
By: S. Craft | 10.27.2006There is a tendency to view the actual database as the most important part of a database marketing strategy. It isn't. In truth, the successful...
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Why Marketing Has Lost Its Clout and What It Can Do to Get It Back
By: P. Laboy | 11.21.2005The era of trust-me marketing is over. Marketers must show a clear link between marketing dollars spent and shareholder value added.