Knowledge
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Social Networks and Social Marketing
By: Jason Ford | 04.03.2008How social networking and social media are changing the way marketers interact with consumers — part two in a series on trends in web...
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User-Generated Tagging
By: Jason Ford | 03.29.2008Improving SEO and user experience through user-generated tagging — part one in a series on trends in web user experience
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Landing Page Optimization
By: Julia Glass | 02.06.2008Primarily, the goal of a landing page is to persuade your customer to take action. Optimizing your landing page is essential to build a...
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Following Our Own Best Practices
By: Jason Ford | 02.05.2008Two months ago, we made the decision to redesign Tocquigny.com and, to ensure success, we made the decision to run the project exactly the...
- ImageBest Practices in Academic Marketing 12.17.2007
Online marketing is becoming an increasingly popular method for marketing higher education programs. However, as more and more schools have...
- ImageKnow Your Marketing MeasurablesBy: Yvonne Tocquigny | 11.22.2007
Too often, marketers simply do not know if one tactic works better than another. They have no idea whether putting more resources toward...
- ImagePeople, Process, and TechnologyBy: Luke Bone | 11.14.2006
Even though many organizations are aware of the measurement concept and its benefits, they are still struggling with how to practically...
- ImageFocus on the Right E-Marketing Metrics 08.01.2006
When marketers use unfocused data to drive their e-marketing initiatives, they do a disservice to their clients' goals. Data needs to be...
- ImageThe Metrics “Beat” 07.27.2006
Metrics reporting needs to tell the same succinct story that journalists are trained to tell: who, what, when, where and why.
