Knowledge
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Life Science Marketing
By: Yvonne Tocquigny | 05.28.2009Scientists and medical professionals seem to have an insatiable appetite for information on new products and techniques. They also have...
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Social Media Marketing: Unleash Its Potential
By: Craig Saper | 03.16.2009Social media can work for your company — if you understand the right way to use it to your advantage. Here’s how to get started...
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Measuring Brand Presence in Social Media
By: Courtney Weisman | 03.15.2009In this case study, we tracked online conversations pertaining to our client in order to develop their social media strategy.
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Five Ways to Get the Most Out of Social Media
By: Craig Saper | 03.14.2009The appeal of social media is that anyone can engage in it; the challenge is finding success. We show you how.
- ImageThe Social Web: A Primer 03.13.2009
With so many avenues to pursue, starting an online dialogue with existing and prospective customers is easier than ever.
- ImageThe Twitter Business ExperimentBy: Sherry Holdridge | 03.13.2009
Can the popular social network truly deliver results? For three weeks, we tested Twitter’s effectiveness as a business tool.
- ImageThe Coming Price WarBy: Renee Brandon | 01.22.2009
It is official: We are in a recession. Markets are shrinking and wallets are tightening. So if you cannot grow by expanding the market,...
- ImageImprove Your Strategy: Ask Better QuestionsBy: Renee Brandon | 09.17.2008
Often marketing executives sit around conference tables and debate strategy. Unfortunately, they often debate on the basis of opinion and...
- ImageArt and ScienceBy: Jason Ford | 07.20.2008
Many marketers struggle to keep up in the constantly changing digital marketing landscape. In this presentation, originally delivered to...
- ImageHow Do You Spell That?By: Jason Ford | 06.26.2008
So your brand or product has a funny name. So does ours. Fortunately, there are a number of fairly simple ways to solve this problem.
- ImageWhat is “Social Media” Marketing? 06.23.2008
I hear a lot of talk about “Social Media,” and I wonder if a serious marketer should pay attention to all the hype. The latest report...
- ImageThree Pillars of Content Delivery for the Web 06.19.2008
The web, like any technology or aspect of human society, continues to grow and evolve over time. When planning for the architecture of your...
