About the Author
Jason is the Director of Interactive Services at Tocquigny and has more than 12 years of interactive marketing experience. He leads the agency's emerging technology and user experience design practices, using his well-respected thought leadership to develop and deploy interactive marketing solutions where technology and new media intersect.
Art and Science: The Elements of Digital Marketing Success
Video
By Jason Ford on 07.20.2008
Many marketers struggle to keep up in the constantly changing digital marketing landscape. In this presentation, originally delivered to the Seattle (Puget Sound) AMA in July, 2008, Jason Ford breaks down the elements of digital marketing success and explores many of the best practices that marketers can be deploying to ensure their campaigns and websites are successful.
