Knowledge
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Art and Science
By: Jason Ford | 07.20.2008Many marketers struggle to keep up in the constantly changing digital marketing landscape. In this presentation, originally delivered to...
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How Do You Spell That?
By: Jason Ford | 06.26.2008So your brand or product has a funny name. So does ours. Fortunately, there are a number of fairly simple ways to solve this problem.
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What is "Social Media" Marketing?
By: M. Aaron | 06.23.2008I hear a lot of talk about “Social Media,” and I wonder if a serious marketer should pay attention to all the hype. The latest report...
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Three Pillars of Content Delivery for the Web
By: Josh Alley | 06.19.2008The web, like any technology or aspect of human society, continues to grow and evolve over time. When planning for the architecture of your...
- ImageAchieving Results in Technology MarketingBy: Yvonne Tocquigny | 06.13.2008
The success of most high-tech companies is dependent upon effectively reaching a particular niche market — engineers. Since this key segment...
- ImageThe Semantic Web: Remixing the InternetBy: Jason Ford | 04.17.2008
This third installment of trends in web user experience takes a look at the Semantic Web.
- ImageA Futurist Perspective: 5 Years and BeyondBy: Josh Alley | 04.14.2008
The Internet and digital technology are changing our world at an incredibly rapid pace - and it is always fun to take a look into the future...
- ImageUsing Search Marketing to Crush Your Competitors 04.05.2008
Search Engine Marketing, or SEM, is quickly becoming a marketing imperative for companies who want to compete online. This POV will help...
- ImageSocial Networks and Social MarketingBy: Jason Ford | 04.03.2008
How social networking and social media are changing the way marketers interact with consumers — part two in a series on trends in web...
- ImageUser-Generated TaggingBy: Jason Ford | 03.29.2008
Improving SEO and user experience through user-generated tagging — part one in a series on trends in web user experience
- ImageNonprofit Marketing 02.29.2008
As nonprofit organizations move their fundraising efforts online, donors are finding it increasingly difficult to cut through the clutter...
- ImageLanding Page OptimizationBy: Julia Glass | 02.06.2008
Primarily, the goal of a landing page is to persuade your customer to take action. Optimizing your landing page is essential to build a...