Yvonne began her advertising career as a passionately creative art director. After a brief stint working in a big-agency environment in Houston, Yvonne moved to Austin where she founded Tocquigny in 1980. As the leader of a creatively focused organization, she created work that won awards from the New York Art Directors Club, AIGA, Print and HOW, in addition to winning numerous National Addy and Telly Awards. Always striving to find new ways to make her clients successful, Yvonne transformed the creative shop into a full-service agency in 1991, began to offer interactive marketing services in 1999 and added database analytics and research capabilities in 2001. Tocquigny is constantly evolving to offer a strategic advantage to clients as well as create a challenging, learning organization for employees.
Today, Yvonne manages the agency in a hands-on, open-door fashion. While she is still passionate about the creativity of the agency’s products, she actively explores new avenues for that creativity, including strategy and cutting-edge media applications.
Knowledge Content by Yvonne Tocquigny

Know Your Marketing Measurables
By: Yvonne Tocquigny | 11.22.2007Too often, marketers simply do not know if one tactic works better than another. They have no idea whether putting more resources toward...

Six Sigma Marketing - The Quest for Quality
By: Yvonne Tocquigny | 11.02.2005Marketing departments are finding that if they don't take steps to measure their results and create greater efficiencies, the finance group...
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