Tocquigny

Renee Brandon leads Tocquigny’s research group for both U.S.-based and international studies.

Her expertise includes the development and oversight of custom qualitative and quantitative research. She designs and analyzes studies to understand consumer perceptions, behaviors and needs.  These include research on purchase processes and purchase cycles; product optimization and price sensitivities; brand equity, awareness, and usage; product positioning; market segmentation; customer satisfaction; ad concept development and pre-testing; and customer needs assessment. Renee’s key strength is translating qualitative and quantitative research findings into insights which lay the foundation for marketing strategy.

Renee has extensive experience working with clients in the high-tech and business-to-business markets. Renee has more than 13 years of experience in marketing research and marketing consultancy.

Renee has completed training as a Six Sigma Black Belt and works with clients to implement programs that benchmark progress and show measured results. Renee has a master’s degree in history from the University of North Carolina at Chapel Hill.